Purity Gives Back

Teaming Up To Eradicate Child Blindness

Since 1994, The Vitamin Angel Alliance, a non-profit, non-sectarian organization, has been working to fight malnutrition around the world.

Together We Can Make A Difference

The leading health risk in the world, accounting for more deaths each year than cancer, AIDS, or heart disease, is lack of food. Children are particularly susceptible to malnutrition, and more than 100 million children suffer each year from Vitamin A deficiency. As a result, this year, more than 4,000,000 children will go blind in third world countries. 500,000 of these children will completely lose their vision and half of those will go on to die of simple infections and diseases. That’s why Vitamin Angels has teamed with Nutrition industry leaders to launch Operation 20/20, an effort to completely eradicate blindness caused by Vitamin A deficiency by the year 2020.

Eradicating Child Blindness

All it takes is two high-dose Vitamin A supplements per child per year. Purity Products recently donated $50,000 to Vitamin Angels— enough to prevent up to 200,000 children from going blind, and we will continue to donate. To learn more visit www.vitaminangels.com. Purity Products has also created the "Coffee Clutch for a Cure", where every cup of coffee purchased in the breakroom for 25 cents, is donated to the Vitamin Angels' Operation 20/20. Throughout 2012, we have donated on average over $175 per month through our Coffee Clutch program.

A letter from Howard B. Schiffer, President of Vitamin Angels

"Hi Jahn - We just returned from a trip to Bolivia observing vitamin A distributions as part of Operation 20/20. The third day out we were slashing through grass that covered our Land Rover and made the road completely invisible. The reality of how impassable these roads would become once the rainy season began was immediately obvious. We also knew why Pauline, a mother we met that day, had lost her baby and why three adolescents from Lagunillas, Rosemary, Marybel and Jose had lost their mom during childbirth three years ago. There is no medical help, no electricity, no running water and the poverty is extreme in these villages. I want to thank you again for helping us reach these children. When we're out in these remote areas, hours away from even the most basic of resources, the reality of 'reaching the unreachable' takes on a whole new meaning. We could not do this work without your support. On behalf of the children, we thank you. Upwards! "

Founder and President
Vitamin Angels
www.vitaminangels.org

Fighting Hunger and touching lives, Island Harvest — Long Island’s largest hunger relief organization — serves as the bridge between those who have surplus food and those who need it. Their volunteers and staff "rescue," or collect, good surplus food from over 600 local restaurants, caterers, farms, and other food-related businesses; and distribute it to a network of close to 500 soup kitchens, food pantries, and other places where those in need can access it. They also conduct educational programs to increase hunger awareness and inform the public how they can get involved in their mission to end hunger and reduce food waste on Long Island.

Purity Products is proud to make an annual donation of $2500.

Sophia's Heart Foundation, founded by our own Purity Champion Danny Gokey, is working towards establishing centers nationwide that combine Music and Arts in a technologically advanced, mainstream and culturally relevant manner. Their hope is to draw in children and youth and begin to address broader family needs.

You can learn more about Sophia's Heart Foundation by visiting www.sophiasheart.org.